TTI first engaged with Speakly in order to gain a fuller understanding of the digital marketing space, and how to better utilize their assets and brand to gain a foothold in the rapidly growing 5G telecommunications space. One of the first opportunities that Speakly’s strategy personnel came across was the brand not taking advantage of the potential to increase their organic search visibility.
Through a technical site audit and competitive analysis, Speakly identified the technical issues and elements to be optimized on-site. Based on the comprehensive keyword research, we found opportunities to use unbranded keywords with high search volume. Through a proprietary tool, we created profiles in local listing directories to establish brand-consistency and search visibility. We incorporated the targeted keywords to the headlines (h1, h2, etc), SEO titles, meta descriptions, as well as site copy. This strategy led to a significant increase in organic ranking in a short time.
In conjunction with our on-site optimization efforts, the Speakly visual storytelling team developed a robust content strategy that involved the creation of evergreen website and social media visual effects. After crafting photos and video based on extensive keyword research into high-volume search queries, we worked with our proprietary network of visual storytelling experts to produce content that would attract and nurture.