TTI engaged with Speakly to gain a fuller understanding of the digital marketing space and how to better utilize their assets and brand to develop a foothold in the rapidly growing 5G telecommunications space. One of the first opportunities that Speakly’s strategy team came across was the potential to increase TTI’s organic search visibility.
Through a technical site audit and competitive analysis, Speakly identified the technical issues and elements to be optimized on-site. Based on comprehensive research, we found opportunities to use unbranded keywords with high search volume. Through a proprietary tool, we created profiles in local listing directories to establish brand-consistency and search visibility. We incorporated the targeted keywords into the headlines (h1, h2, etc), SEO titles, meta descriptions, and site copy. This strategy led to a significant increase in organic ranking in a short time.
In conjunction with our on-site optimization efforts, the Speakly visual storytelling team developed a robust content strategy that involved the creation of evergreen website and social media visual effects. After crafting photos and video based on extensive keyword research into high-volume search queries, we worked with our proprietary network of visual storytelling experts to produce content that would attract and nurture.