THE CHALLENGE: Pitt Cooking, a Holland-based maker of top-of-the-line cooking burners, came to us to parlay their success in Europe into strong demand by high-end architects, builders, and interior designers in the United States. The brand had limited exposure in the US and a failed marketing campaign with virtually no sales after 6 months. To make a splash in the American luxury residential market, they needed a new marketing plan.
OUR SOLUTION:
- Ad Strategy
- Audience Targeting
- Value-Driven Copywriting
- Lead Capture
- Visual Storytelling of the Unique Value Proposition
Results
21x ROI Ad & Creative Spend
Nearly 15,000 highly-qualified leads participated in our campaign’s 3-month test phase, generating over $150,000 in sales in the first month following the test phase. The test-phase campaign, which encouraged prospects to express their specific interests in luxury home cooking burners, generated over 1 million impressions across social media.
Marketing Strategy
Speakly media created, planned and executed a B2B social media advertising campaign, shining the spotlight on each the brand’s unique and differentiating qualities. Our targeted, prospect-friendly activations featured eye-catching videos and photos embedded in Calls to Action to entice engagement. We helped prospective clients explore their curiosity about the brand’s luxury products and connect that vision to the needs of their high-end residential projects.
Visual Storytelling
Speakly media created, planned, and executed a B2B social media advertising campaign that shined the spotlight on Pitt Cooking’s unique and exceptional qualities. We created targeted, prospect-friendly activations featuring eye-catching videos. Persuasive photos were embedded in Calls to Action designed to inspire a connection between the brand and decision-makers in the design and build sector.
Social Media Ads
Our content and design were developed to immediately capture the attention of a specific audience in a clear, concise manner that helped prospective clients explore their curiosity about the brand’s luxury products and connected Pitt Cooking’s vision to the needs of their high-end residential projects.
Lead Capture Via Landing Page Design
Speakly incorporated Landing Page Design that speaks to architects, builders, and interior designers. The most impactful language and Calls-To-Action were placed at the top of the page for the greatest impact.
We created forms that mirrored the sales conversation, took in vital client information, and provided process automation for unnecessarily repetitive tasks.
