THE CHALLENGE: The Alex Nichols Agency (ANA) changed from first-generation to second-generation leadership but its advertising was still old school, limited to pre-digital mediums such as print publications. As one of the most respected businesses in the highly specialized niche of transporting horses around the world via airplane, they risked losing relevance in an industry doing an increasing amount of business online. They wanted a website that projected energy, increased traffic, and encouraged engagement and they needed to create a presence on social media.
OUR SOLUTION:
- Marketing Website
- Reimagined Branding Through Visual Storytelling
Services
Brand Storytelling
We refreshed the brand story of this rich-in-history family-run business to create a cohesive narrative and created a social strategy that engages with current clients, raises awareness of the company in new markets and communicates the ANA value proposition. With photography and video, we highlighted the fact that the Alex Nichols Agency is a group of people whose love of horses and dedication to client satisfaction is reflected in everything they do.
Website
Our web team optimized the website with a new home page, category landing pages and more fluid navigation flow, setting up for improved conversions and transactions generated by other channels. The team also partnered with our Visual Storytelling team to have a dynamic video on the homepage that immediately captures the attention of visitors.
