THE CHALLENGE: TTI came to us to position themselves as an innovative leader in the 5G telecom construction industry. TTI is a 5G telecommunications installation brand made up of a team of thought leaders, field engineers, tower climbers, and professionals on a mission to bring 5G to the entire USA, however, their digital marketing was virtually non-existent.
OUR SOLUTION:
- Provide SEO strategy based on the competitive landscape and comprehensive keyword research
- Optimize the website with SEO titles, meta descriptions, H1s
- Overhaul the messaging on the website
- Produce high-quality visual storytelling content for use on their website and social media
Organic Clicks
↑780.9%
Impressions
↑334.5%
Avg. Search Position
↑54.4%
Strategy
TTI engaged with Speakly to gain a fuller understanding of the digital marketing space and how to better utilize their assets and brand to develop a foothold in the rapidly growing 5G telecommunications space. One of the first opportunities that Speakly’s strategy team came across was the potential to increase TTI’s organic search visibility.
SEO
Through a technical site audit and competitive analysis, Speakly identified the technical issues and elements to be optimized on-site. Based on comprehensive research, we found opportunities to use unbranded keywords with high search volume. Through a proprietary tool, we created profiles in local listing directories to establish brand-consistency and search visibility. We incorporated the targeted keywords into the headlines (h1, h2, etc), SEO titles, meta descriptions, and site copy. This strategy led to a significant increase in organic ranking in a short time.
Content
In conjunction with our on-site optimization efforts, the Speakly visual storytelling team developed a robust content strategy that involved the creation of evergreen website and social media visual effects. After crafting photos and video based on extensive keyword research into high-volume search queries, we worked with our proprietary network of visual storytelling experts to produce content that would attract and nurture.