& Custom WordPress eCommerce Plugin Development
The Challenge: Low Conversion Rate, Complicated Product/Ordering Setup, No Marketing Budget
- Conversion rates were at an all time low.
- They had 20+ products that needed to be unified.
- The product pages were confusing and did not flow.
- Wholesale customers had to call in to order, taking up too much employee time.
- The checkout process misinformed customers, and lead to accidental subscriptions (and confused customers).
- Their marketing budget was $0.00.
- Shipments were completely overwhelming, taking up too much employee time.
The Solution: Custom eCommerce Development + WordPress Theme Customization
- Order form customization that included subscription + one-time purchase options.
- Unification of products to display only 3 (instead of 20+).
- Audit and simplification of product page content to highlight value proposition.
- Wholesale catalog creation with eCommerce integration and discounted prices
- WordPress theme and eCommerce (WooCommerce) plugin customization to include subscription + one-time purchase options with clear identification.
- On-Page advertising, up-selling, and theme/eCommerce customization to double income in 3 months.
- Backend shipping & order management software integration and customization to decrease manual shipping & order processing
Order form customization including subscription + one-time purchase options
& catalog simplification.
We were inspired by Amazon’s simplified product order form that combines their Subscribe & Save & one-time purchase options. We also created quantity + delivery frequency variations of the same products, which you can select through the “frequency” dropdown and the quantity field.
By doing this, we combined ~7 pages per product, creating less of a chance of page-abandonment. The more pages someone has visit in order to find their favorite product, the higher rate of abandonment. This was done via plugin customization with php and javascript on the WooCommerce eCommerce platform.
Simplification of product page content to highlight value proposition and achieve a 3% increase in conversion rate.
We condensed the most compelling selling-points of the product into bullet points and icons that can quickly and efficiently communicate the value of the product to a customer.
The mindset here is to answer customer worries, fears, and questions preemptively. We scoured custom-service requests and conversations to find the most frequently asked questions. We then crafted custom icon boxes and listed the answers to their concerns at the top of the product page, beneath the order form. This created a 1.1% increase in conversions.
My team had been drinking Rockin’ Wellness for years, supporting them socially by telling friends how great their shake is, and online with reviews, shares, and playful videos. It’s easy to support someone when their product is a revitalizing health shake. Mike’s favorite thing to say about them is that “Rockin’ is a shortcut to feeling healthy.” When we were approached by Rockin’ Wellness, we knew we would be an amazing match because we already felt passionately about their product. We’ve been happily working together for years now.